Hinduism Today Production Fund

Featured Quarterly Article

Our Publisher’s Vision for Hinduism Today Magazine

As interest in Hinduism grows, so does the need for a clear, objective and authoritative voice

Publisher Satguru Bodhinatha Veylanswami at Hinduism Today headquarters in Hawaii: “The growing interest in Hinduism started among the youth and now permeates all age groups; it is also spreading to many countries”

We thank our generous readers for having helped the Hinduism Today Production Fund increase its principal by $100,000 over the past few years. “This has been a great step forward,” shared publisher Satguru Bodhinatha Veylanswami. “The increase in grants is making it possible for the editors to produce fine articles more regularly, such as the ones on Nepal and Varanasi in this and previous issues.”

As a next increment in developing the fund, he and the staff have now set a hefty new goal—to build up the principal so that grants can one day cover all of the magazine’s production costs.

“We are currently a long way from that and we need to work toward it,” explains Satguru. “Right now we are dependent on revenues from advertising, copy sales and subscriptions. But these sources have a habit of drying up when there is a drought. We don’t want that for Hinduism Today. We want it to be secure as only the Production Fund can make it, ultimately independent of societal fluctuations and freed of the eternal search for funds.

“To sustain this level of performance, the fund’s principal needs to grow to five million dollars, and the plan is to raise that amount through estate gifts. And, being future gifts, it will be a long time, of course, before they all actually come into the fund. That is ok. Our goal is simply to establish that, according to our donors’ pledges, the day is definitely coming when Hinduism Today is finally financially secure.

“This is an important project, a serious project,” Satguru stresses. “Today, we see more and more Hindus searching for clear, unambiguous knowledge about their faith and looking to Hinduism Today for answers. This is natural, for the magazine is unique, as far as we know, in that it gives friendly coverage to the immense variety of Hindu ways and traditions with objectivity and clarity, distinguishing each one from the others, so that there is no confusion. This makes a vast Hinduism approachable, understandable and, especially, usable to great advantage. It is vital to keep this information flowing. Over the next 50 years, I see that trend toward more interest in Hinduism continuing to grow, among Hindus everywhere and non-Hindus as well. I see a groundswell of enthusiasm that will parallel the growth of yoga over the past 50 years. Hinduism Today needs to be there, fully endowed, fully functional and able to continue its important work.”

Find out more about the Production Fund and the many opportunities available to support it significantly via your estate plan at hheonline.org Contact us at hhe@hindu.org or call 1-888-464-1008.

The vision. The Hinduism Today Production Fund was created to enable the magazine to ever more effectively do what it does best:  uplift Hindus and Hinduism everywhere.

HINDUISM TODAY is a quarterly journal, with both print and digital editions, produced by the monks of Kauai's Hindu Monastery as a public service, not to tell their own story, but to cover the people, events, philosophy and traditions of the broader Hindu world. The monastic staff also direct by e-mail a skilled international cadre of journalists, artists and photographers who help create this renowned magazine.

Grants from the Hinduism Today Production Fund create and support Hinduism Today's continued dedication to world-class journalism through advancing editorial capabilities and endowing production expenses. Examples are providing extra funds to cover the travel expenses and professional fees of a journalist and photographer producing an in-depth feature article and funding sending the monastic staff to conferences to keep up with the most recent developments in digital publishing.

The financial goal of the Hinduism Today Production Fund is to build principal to $5 million which will provide a monthly grant of approximately $16,700.

Kauai, Hawaii, USA

Fund #20

Read the latest news about this endowment from the April-May-June issue of HINDUISM TODAY here.

The fund is the engine that will drive the magazine and its satellite productions forward in the near and far futures. As it grows, it will provide the means to develop diversified and international teams of the very best reporters, photographers, artists, writers, designers, researchers, translators, and filmmakers. And, in order to keep up with technology's fast pace, Hinduism Today will need the services of consultants in whatever new fields arise that enhance communications.

We want to always be prepared to seize any meaningful opportunity.

In addition to enhancing contents and presentation, the fund will provide the means to expand Hinduism Today's reach towards Hindus and like-minded souls everywhere--via various languages, for example.

As young as it is, the fund already provides powerful support for significant projects (see below), and we marvel thinking of future possibilities, when the fund has grown big and strong. Our publisher, editors and staff plan and visualize far into the coming years and even decades. And all the dreams will depend on the Production Fund to become realities.

We share some of these dreams below--and we will continue to do so via our Production Fund newsletter (sign up for the newsletter here).

No doubt, it is going to be a beautiful story that unfolds with time, and we invite you to be a part of it.

2007: we reach our first milestone. In 2007, for the first time, earnings from our fledgling   Production Fund had grown enough to finance a major project: an in-depth article on Hinduism in Malaysia (July-August-September 2008 issue) accompanied with a quality 3-part video .

2008: the fund supports vital projects. During 2008, the fund gradually grew more generous. It enabled editors and staff to expand into new and important territories such as:

  • Educating ourselves. Thanks to the fund, 2 of our editors were able to travel and hire teachers and consultants to gain critical proficiency in developing media of communication such as video and web design.

  • Educating the media. Responding to an appeal for help from various Hindu societies, Hinduism Today's editors created ready-for-press information sheets for 12 Hindu holidays, to be distributed to media outlets. The fund subsidizes part of the expenses.

  • Upgrading Hinduism Today's website. For over a year, our editors have worked closely with a world-class web designer to bring our site up to the highest standards so the numerous resources it offers are more easily and pleasantly available. Updates will be unveiled soon, and all costs are covered by the fund.

  • Many videos. With the help of accomplished professionals, the Hinduism Today staff has already produced about 80 quality videos as of September 1, 2009, now posted on YouTube. Many more are coming, and the fund is covering all the costs.

2009 and beyond. First, let's go back to 2006, when the editors seized a great opportunity: to publish an online digital edition of Hinduism Today. After several years of intense planning, help from the Production Fund, and some financial wizardry, they not only produced it, they were able to offer it to the world  free of charge! It has been a great success, bringing Hinduism's marvels to thousands of new readers in some 100 countries--each issue made even more brilliant with imbedded goodies such as multimedia, search features, access to back issues and more. And being free, it reaches souls who could not otherwise afford to acquire the precious knowledge. (You may download the digital edition from here--and so can your friends and relatives anywhere in the world.)

And today, the digital edition itself presents us with a number of new and enticing opportunities, notably that of  translations. Perhaps like nothing else, translated editions will expand Hinduism Today's reach dramatically. The demand is great; we receive requests every day. And, once we have a translation for a given issue, it can be instantaneously produced and distributed. You simply paste it into that issue's existing digital layout, post it onto the web and  zip, the whole world has access!

Even as you read this, a number of professional translators sit at their keyboards waiting for our signal. And we, of course, we are just waiting for the Production Fund to become strong enough to allow us to hire them.

Do we feel that your donation to the Production Fund will be meaningful? Yes, indeed, that is what we feel.

March, 2009: a question arises.

            How may we--within a short time--
            bring financial relief to our Hinduism Today staff
            so as to give them wings to soar even higher?

In response, the (monastic) managers of Hindu Heritage Endowment launched a special fund-raising project within the Production Fund. The objective is for the fund to augment by $1,000 the monies available to the editors for the production of each issue.

A modest but significant increase, that will enable our magazine to evolve much further.

In order to be able to grant $1000 quarterly, or $4000 per year, the fund needs to grow its principal by $100,000. By January 1, 2013, we had reached $90,000. Please help us reach our goal soon. Contact us.

Becoming a Benefactor of Hinduism Today. If you are keen to give an added moral boost to the Production Fund while giving financial support, please consider becoming a Benefactor of Hinduism Today.

One becomes a Benefactor simply by donating $1000 or more to the Fund as a gift outright or by making the fund a beneficiary in one's estate plan by the same amount.   Learn more about becoming a Benefactor.


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